One of the reasons why 93% of companies in 2018 reported receiving a new client on social media like Facebook, because of video is the depth of Video Marketing Statistics. Compared to other forms of visual content, this one allows for a more in-depth and lengthy exchange. For this reason, a marketer should keep up with the latest click-through trends (CTRs).
One of the most current crazes in the social media ecosystem is video marketing. According to recent video marketing statistics collected from a survey, more than 70 % of marketers wanted to use video marketing on Facebook in 2021. This made it the most popular platform for marketing investment in the next 12 months. If you want to increase your company’s income via social media, here are a few video marketing methods.
But why the videos?
Isn’t video marketing both pricey and time-consuming? When it comes to marketing, some questions may pop up. Video is valuable for reasons other than pleasure. Video on landing pages has been shown to raise conversion rates by over 80%, and even using the word “video” in the subject line of an email increases open rates by 19%. Additionally, 90% of buyers feel that films assist them in making purchasing choices. Now we know the importance of video marketing statistics.
You get more social media followers when you simplify your social media content and presence. A video aids in conveying information to your intended audience in a concise and easy-to-understand manner. In addition, a well-produced video with a clear call to action may entice someone to visit your website. Video Marketing Statistics is one of the most effective ways to get leads via video traffic. 87 % of marketers report that video has helped in traffic growth.
The following video marketing methods may help you boost your sales funnel:
Make the most of YouTube.
YouTube is the second most popular search engine after Google. It is a great approach to building social proof for SEO. So the decision to spend your marketing budget on this video-sharing site is easy.
To draw in viewers, provide entertaining and informative/educational high-quality videos. You may upload different kinds of videos to your company’s YouTube page, including:
Videos to help you get started
Demonstration or how-to videos
YouTube tutorials
Instructional Video
Webinars and interviews with industry experts or behind-the-scenes videos with internal teams
Instantaneous footage
Videos regarding your company’s events that provide background information
Invest in Instagram and Snapchat Stories to Make Money
Social media sites like Instagram and Snapchat are ideal for building a brand. When Snapchat first came out in 2011, it was mostly used by young people to share pictures of their daily lives. There are now more than 306 million people who use the platform every day. Based on video marketing statistics, some of them make more than $2.5 billion a year from advertising.
Instagram stories is one of the most popular elements of these social networks for marketers.Brands post brief 10-second video ads to their target demographic to increase sales. Videos placed under ‘Stories’ on these networks are only available for 24 hours before they vanish. There is no ‘like’ or ‘share’ option on these Stories.
Video marketing statistics show that consumers prefer to watch Snapchat and Instagram Stories over regular posts. Instagram Stories has attracted more than 400 million daily users and has fundamentally altered the way people share and consume information on the internet. Many social media marketers are using this feature to advertise their flash sales because of their target audience’s desire. Stories, which are only visible for 24 hours and can be quickly created and decorated straight inside the Instagram app, serve as a low-pressure alternative to the high-pressure picture feed that Instagram is known for.
Post innovative short videos on these sites to increase traffic to your website and enhance sales. Provide a link after the video that encourages the viewer to buy the product.
Regularly updating your channel’s feed will increase the number of people who subscribe to your channel.
Businesses may use social media to their advantage. In today’s world, they must have a social media presence to promote their brand and increase sales. The social ecosystem has become very competitive due to many corporations joining on board. So, when it comes to social media, a company’s rivals aren’t the only ones battling for the attention of the users.
The most effective approach for a company to be heard in today’s cluttered social media landscape is to use paid advertising. For example, Facebook posts that include a video get 100 times as much interaction as those without.
Sending customers bespoke movies might be a good option for organisations willing to venture ‘beyond the box’.
As a marketing tool, personalised films may help you connect with your audience in a way no other medium can. They’ll appreciate the attention to detail and feel valued.
Using user-created videos is a great way to get your message out there.
As famed businessman, Scott Cook said, ‘A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.’ The most excellent method to promote your company is to use user-generated content. For example, your brand’s social media manager might host a contest. Ask your consumers to send in videos of themselves using your company’s product as part of this competition. The contest winner should be featured on your website’s front page. An award-winning video will serve as a testament to your business.
Prospective buyers gain trust by seeing films made by other people. As a result of this marketing strategy, your consumers will become your brand’s biggest supporters. According to several studies, videos have a more significant impact on internet buyers than text. According to studies, people retain 95 % of a message when watching a video rather than when they read a text message. So, what does this imply for you and your company? In other words, if you have videos on your side, you are almost unbeatable.
A client-created video will also improve customer relations. Humanise your organisation by posting video testimonials from satisfied customers.
Customer unboxing videos are also a good strategy. The eagerness that viewers feel when they watch unboxing videos is contagious. Those who see these videos are more likely to purchase since they want a similar experience.
Not Enough Money for Marketing? That’s OK.
There is a perception that video marketing is costly and complex. Is it possible for social media managers with a tighter budget to take advantage of video marketing?
Even if video marketing is done on a low scale, it is positive. You can produce high-quality videos with just a smartphone. You can gather video marketing statistics to study the social media trends and deliver relevant content. Creating short, high-quality videos has never been easier with the plethora of applications accessible in app stores.
Conclusion
Using social media in marketing does more than just increase site traffic and expand your audience. It transforms your company into a personality with whom your target audience can engage and connect more personally.